Electronic Arts recently announced that FIFA 23 , scheduled for release this fall, will be the last game in nearly 30 years to bear the mark of world football's governing body. As far as we know, FIFA 23 will be the last EA Sports FIFA game in the series, and starting July 2023, EA Sports' football flagshipwill be called EA Sports FC .
“The release of EA SPORTS FC will not impact existing EA Sports global football games, and EA and FIFA are excited to present the biggest and most comprehensive EA SPORTS FIFA ever this fall,” EA said in a statement . Our latest FIFA product will also include more game modes, features, teams, leagues, players and competitions than previous versions. " said.
Last fall, EA Sports' general manager and chief executive Cam Weber said the company was re-evaluating its licensing agreement with FIFA, taking into account the massive licensing chunks it has received from individual football leagues and teams , and what the FIFA brand really is. On the same day, it was revealed that EA had filed a trademark application for a game called "EA Sports FC" in the United Kingdom.
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EA CEO Andrew Wilson said EA Sports FC will be " the largest and most influential football club in the world, at the epicenter of football fandom ". “ For nearly 30 years, we've been building the world's largest football community, with hundreds of millions of players, thousands of athletic partners, and hundreds of leagues, federations and teams. EA Sports FC will be the club for football fans every and everywhere. "
Electronic Arts announced Tuesday that EA Sports FC will have "more than 300 individually licensed partners, giving players access to more than 19,000 athletes in 700 teams, 100 stadiums and more than 30 leagues worldwide ."
FIFA owns and controls the brand for the World Cup and Women's World Cup, but these tournaments are held every four years and traditionally spawn in an update to the main video game a few months before real-life events kick off. The last standalone World Cup title released by Electronic Arts was the 2014 FIFA World Cup Brazil for PlayStation 3, Windows PC and Xbox 360.
As a name, EA Sports FC not only eliminates major cosmetic expenses, but also creates valuable brand space for a publisher that officially puts its name on the title of every game. The publisher's football franchise has been renamed FIFA since FIFA International Soccer for Sega Genesis in 1993, making FIFA the third longest title partner in publisher history after the Madden NFL series (1988) and NHL (1991).
In Tuesday's announcement, Weber said EA Sports FC will continue to be everything players have come to expect from EA Sports' FIFA franchise on PlayStation, Xbox and PC. " Everything you love about our games will be part of EA SPORTS FC. The same great experiences, modes, leagues, tournaments, clubs and athletes, Ultimate Team, Career Mode, Pro Clubs and Volta Football will all be there," said Weber .
So it looks like the biggest change in the game will be the loss of the 'FIFA' title, not the game or game modes themselves.
The statement also said that EA Sports FC 's new licensing structure will help the game " innovate for the global community in new areas around both women's and grassroots football ."
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