Guild Esports , the talent development company that David Beckham co-owners and partners with , provided its global launch. Headquartered in London, United Kingdom , Guild Esports wants to develop a talent line based on the "traditional academy model". In a way, it will be to discover young talents and enable these talents to develop in the field of esports.
According to a statement, the company will allow "the most talented players" to be identified by observers for the purpose of "coaching and training by industry leaders." Initially, it was announced that it would focus on FIFA , Fortnite and Rocket League . officially announced the team. Perhaps best known for his work with skateboard and streetwear brand Palace, Fergus Purcell was chosen to develop the company's brand. Beckham at one point spoke of his involvement in Guild Esports: "Throughout my career I have been fortunate enough to work with players at the top of their game and I have seen firsthand the passion and dedication required to play. I know that determination lives on in our athletes even today, and at the Guild it is our vision to set a new standard that will carry these players into the future . We are committed to nurturing and fostering young talent through our academy systems, and I look forward to helping our Guild Esports team grow.”
Through DB Ventures, Beckham and Blue Star Capital have contributed to Guild Esports ' funding round targeting £25m, with the latter investing £480,000 at 6p per share to retain its 11.7 per cent stake. Carleton Curtis, Chief Executive Officer of Guild Esports , said: “The rapid rise of esports continues and shows no signs of slowing down anytime soon. This is the case with Guild Esports.It's the perfect moment for the company to enter this exciting market. We have built an experienced management team and I am proud to have David Beckham as co-owner on this venture, as his professionalism and deep experience in developing high-functioning sports teams aligns with our core strategy of building best-in-class esports teams. " Guild EsportsAt , David will help shape the coaching program implemented in our academies and we welcome his valuable advice as well as the inspiration he has given to the younger generation of athletes. Esports is already one of the most popular spectator sports in the world and will continue to grow globally as the industry's excitement, accessibility and knowledge grows. The Guild looks forward to playing a large role in the future of this growing community. " he continued.
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