League Of Legends Korea (LCK) showcased its new brand before the 2021 season. Renewing the star and bird logo used in previous seasons, it switched to a more minimalist logo and a new shaded branding “inspired by the sky”. Made up of two simple triangles, the logo represents the past, the future and the powerful outstretched wings of a flying bird. The Korean League made statements about the details of the new logo; “Our new brand offers a confident, contemporary and sophisticated design language that signals a bold new era for our league. It also pays homage to the precise angles and stellar-inspired geometry that are our historical landmarks.”
A video posted on the LCK official twitter account shows that the league's "new era" will include matchday production and aesthetic changes surrounding matches.
A new era, a new #LCK pic.twitter.com/bJNLwUqB27
— LCK Global (@LCK_Global) January 3, 2021
In the statements made on the LCK website;
"Every aspect of our brand embodies our attitude. Our logo is effortlessly confident, visually captivating and creatively inspiring" made statements.
The brand's production changes are intended to highlight the value of momentum, depth and dimensions. The LCK has yet to announce when the 2021 Spring Split will begin, but last year the league started playing in February.
